Audio interview with Vincent Stanley

Patagonia’s North Star.

Vincent Stanley is informally known as Patagonia’s chief storyteller. Day-to-day, he’s the company’s Director of Philosophy, where he works to ensure that the company’s culture remains true to its origins, while also adapting to and being resilient in the face of the challenges it faces today. 

As one of the original Patagonia employees, Vincent has seen the company through its most important transitions, particularly when it made the decision to be a pioneer in the retail space in thinking about and addressing its impact on nature. 

In addition to his role at Patagonia, Vincent guest lectures at Yale’s business school part of each year, and advises other companies on how best to lead with purpose. 

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Vincent Stanley

Vincent Stanley, co-author with Yvon Chouinard of The Responsible Company, has been with Patagonia on and off since its beginning in 1973, for many of those years in key executive roles as head of sales or marketing. More informally, he is Patagonia’s long-time chief storyteller. Stanley helped develop the Footprint Chronicles, the company’s interactive website that outlines the social and environmental impact of its products; the Common Threads Partnership (precursor of Worn Wear); and Patagonia Books. He currently serves as Patagonia company philosopher and is a resident fellow at the Yale Center for Business and Environment. He is also a poet whose work has appeared in Best American Poetry. He and his wife, the writer Nora Gallagher, live in Santa Barbara.

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